Beauty PR Raacke
Your PR agency in Munich

Beauty PR – Blogger Relations & Social Media

“For everything that makes life more beautiful!”

The Agency

Beauty PR Raacke is a personal and owner-managed agency based in Munich that specializes in the field of “beauty” for Public Relations, blogger relations and social media. Experience from working as a consultant in well-known PR agencies and as a PR manager in the cosmetics industry flows into the daily work. Founded in 1999, Beauty PR Raacke has since looked after well-known international brands of skin and hair cosmetics.

I want to personally support my customers from the first contact. A network of competent partners stands behind me and supports me, so that I can offer you the entire range of services from classic beauty PR to blogger relations and social media.

The intensive contacts with the editors of the women's and trade press, which have always grown since the beginning, as well as the contacts to lifestyle and beauty bloggers that have been added in recent years benefit my customers, this applies to Germany as well as to Austria.

The intensive contact with all well-known women's titles, the passion to write and the constant exchange at the pulse of time, with professional editors as well as with committed bloggers – all this always gives me new motivation and ideas to work for large and small brands and to make them known or even better known.

Yours Claudia Raacke

Five good reasons to opt for Beauty PR Raacke

  • Experience

    1. Experience

    Competence and experience from more than 20 years of self-employment as a PR agency – and this after an interesting job in the cosmetics industry and at well-known PR agencies.

  • Contacts

    2. Contacts

    Intensive and over many years grown contacts to the beauty editorial offices of the women's press as well as to numerous beauty and lifestyle blogs.

  • Owner-managed

    3. Owner-managed

    From the first contact, to the consultation, the text coordination to the organization of your press event or blogger cooperation: You always have a contact person.

  • Overall communication

    4. Overall communication

    The agency offers you the entire range of services from professional beauty PR to blogger relations to social media, supported by a network of competent partners.

  • References

    5. References

    Numerous references of well-known brands from the international skin and hair cosmetics industry.

  • Farbe

Beauty PR – our focus is on beauty!

For you, it's all about beauty? Then we fit together.

Do you develop target group-oriented sales strategies? The agency ensures that your products appear editorially in the women's and trade press: attention-grabbing PR releases, informative and journalist-friendly press releases, meaningful product photos – Beauty PR Raacke knows what support editors need. The monthly press review shows you the result – and it will convince you!

Personal contact with the editors, whether by telephone or through regular editorial visits or team calls, is a focus of my work. Do you want your brands to be communicated in the media? Then Beauty PR Raacke is your reliable and experienced contact for the beauty press.

Blogger Relations & Social Media

Are you an open and communicative company? Then these communication channels are a contemporary must-have for you!

Today, these activities have become an integral part of overall communication. Most companies want to be active here, but not all feel competent in this area or have the capacity to do so. We are also happy to support small and medium-sized companies in this regard.

Would you like to be present on Facebook and Instagram? Anyone who is active here should know the guidelines and, above all, speak the language of the community – in words and pictures. We love it!, draw up editorial plans in consultation with you, design harmonious feeds and create reach through active blogger approach. All this creates sympathy for your brand and your company!

We select exactly for our customers which account suits the brand and who actively communicates with their community. Especially for small and medium-sized companies, this investment must be targeted. And this applies to cooperations with high-reach influencers as well as to free co-ops with micro-influencers. Therefore, trust our experience! The right choice of blog, a friendly approach and respect for the performance of the blogger are the rules of the game for us. Many nice comments of the bloggers confirm again and again that this way is the right one.


Among other things, Beauty PR Raacke was/is active for these brands. An up-to-date overview is available on request.

  • Alterna Haircare
  • Batiste Dry Shampoo
  • Biodroga
  • Colour Freedom
  • Gold Haircare
  • Hask
  • Kevin.Murphy
  • Montagne Jeunesse
  • Humble Brush
  • p2 cosmetics
  • Redken
  • Zkin Lab

I would be happy to discuss with you personally which PR and social media services best suit your products. You simply tell me what you are planning – and I will make you an individual offer!


Are you looking for a professional and experienced agency in the beauty sector in Munich and are interested in PR, blogger relations and social media for Germany and Austria?

Then I look forward to meeting you!

Beauty PR Raacke

Claudia Raacke

Ernst-Buchner-Weg 11
81247 München

+49 (0)89 / 67805707